It has come to our attention that there is a newly released brand on behalf of the Windsor Corporation that may be seeking a new name.
The new “Royal Baby X” brand will initially focus on ‘continuing the line’ and once fully tested will be chiefly responsible for undertaking various official, ceremonial, diplomatic, and representational duties in order to fulfill the more challenging role of ‘Head of State’. This brand is expected to deliver significant ROI and will be measured against both qualitative and quantitative KPI’s for the rest of it’s life history.
So, where to start with the Royal naming process?
For us the strongest brand names are always driven from the top, take a long term view and are supported by actions which show them to be distinct in their field.
To build a strong Royal baby brand, the name might wish to demonstrate the following characteristics;
_recognition
_clarity
_consistency
_confidence
_individual choice
But remember there is no golden rule for naming your new Royal brand.
Some names are timeless and come to represent more than just a Royal baby brand – the key is developing something that works for all of your audiences no matter who they may be. In this case one must consider the sweep of the Commonwealth, remembering that a number of nations were reluctant to sign on to new rules of progeniture and so are likely to be particularly enthusiastic about a baby boy brand.
The right Royal name may not be the most descriptive, the prettiest or the most popular, but the focus must always be on their audience, their strategy, and their values.
We could also ask ourselves does a Royal baby name need to be different, and does it really need to be a brand in order stand out in a crowded market? Perhaps not may be the underscore response…
Do we need to take risks and be creative with a Royal name?
Does comfortable mean forgettable with a Royal name?
Will using Alliteration, Rhyme, Morphemes, or Onomatopoeia find our Royal solution?
Could Metaphor or Metonym solve the Royal riddle?
Well, perhaps not. In this instance it’s likely that continuity and consistency will win the day.
In an ever-changing world the Royal Family is one of the few brands that is lauded for its constancy – so don’t expect anything beginning with a ‘Z’, referencing a fruit or veg, or pointing in a direction. And don’t be surprised if a James Charles Frances William Windsor is announced any day now!
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